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How to Strategically Market and Sell During Trade Wars
Trade wars can create significant challenges for businesses operating in international markets. Tariffs, regulatory barriers, and geopolitical uncertainties can disrupt supply chains, increase costs, and limit access to customers. However,
companies that adapt strategically can continue to thrive despite these headwinds. Here’s how you can successfully sell your goods and services internationally during trade wars.
When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists.
This session includes:
- 26 Minute Podcast
- Podcast Summary Notes
- Selling in Trade Wars with 2 Cases - Discussion with AI Voice (Sesame AI)
- Thriving in Trade Wars E-Book with case studies for Canada, Mexico and USA
Mr Willis Turner, CAE CME CSE, President & CEO, SMEI
Willis Turner is President & CEO of SMEI and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.
Willis is a Certified Marketing & Sales Instructor and actively teaches marketing, professional selling and sales management through universities and corporate programs around the world.
Willis holds the CME and CSE designations bestowed by SMEI and the Certified Association Executive (CAE) designation from ASAE which he earned in 2005. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies. He has a strong aptitude for web-based tools that assist associations and non-profit organizations to be more productive while providing members with high value. Willis is passionate about professional certification and has 20+ years of experience in developing and managing professional certification programs.
