Mr Willis Turner CAE CME CSE

President & CEO

SMEI


Willis Turner is President & CEO of SMEI and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.

Willis is a Certified Marketing & Sales Instructor and actively teaches marketing, professional selling and sales management through universities and corporate programs around the world. 

Willis holds the CME and CSE designations bestowed by SMEI and the Certified Association Executive (CAE) designation from ASAE which he earned in 2005. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies. He has a strong aptitude for web-based tools that assist associations and non-profit organizations to be more productive while providing members with high value. Willis is passionate about professional certification and has 20+ years of experience in developing and managing professional certification programs.

Product Type
Certification Course

SMEI Certified Professional Marketer (SCPM) Exam Preparatory Course


Categories:
Career Building |  Marketing Education |  Professional Certification
Faculty:
Mr Willis Turner, CAE CME CSE
Short Description:
This online course prepares you to take the SMEI Certified Professional Marketer certification exam. -This program focuses on decision making through extended examples, cases, and videos involving rea...
Price:
$989.00 - Base Price

Product Type
Certification Course

Certified Marketing Executive Exam Preparatory Course


Categories:
Marketing Education |  Marketing Management |  Professional Certification
Faculty:
Mr Willis Turner, CAE CME CSE
Short Description:
This online marketing management course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a ...
Price:
$989.00 - Base Price

Product Type
On Demand

Digital Transformation


Total Credits: 1 SMEI Video 1 PDH Credit

Categories:
Free Member Resources |  Live Event |  Live Events & Webinars |  Live Webinar
Faculty:
Mr Willis Turner, CAE CME CSE
Format:
Audio and Video
Short Description:
In this session we'll learn what digital transformation is and how it impacts our brand. By embracing digital transformation we can build a strong competitive advantage while adding value for our cust...
Price:
$69.00 - Base Price

Product Type
On Demand

History of SMEI Video


Categories:
Free Member Resources
Faculty:
Mr Willis Turner, CAE CME CSE
Format:
Audio and Video
Short Description:
Learn about the origins of SMEI and how it developed as the worldwide professional association for sales and marketing.
Price:
$0.00 - Base Price

Product Type
On Demand

Generative AI and ChatGPT for Sales & Marketing


Categories:
Communication |  Customer Service |  Emerging Technologies |  Live Events & Webinars |  Live Webinar |  Marketing Management |  Sales |  Sales Management
Faculty:
Mr Willis Turner, CAE CME CSE |  Mr. Hans-Benno Mastboom
Format:
Audio and Video
Short Description:
In this webinar, attendees will learn how to harness the power of ChatGPT and Generative AI to streamline business processes, spark creativity, and write better content faster. The webinar will and pr...
Price:
$69.00 - Base Price

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