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Online Course

Total Credits: 3.5 Online Course

Categories:
Digital Marketing |  Marketing Education
Short Description:
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
Price:
$103.20 - $122.55

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Online Course

Total Credits: 3 Online Course

Categories:
Digital Marketing |  Marketing Education
Short Description:
Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.
Price:
$79.20 - $94.05

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Online Course

Total Credits: 3 Online Course

Categories:
Ethics |  Leadership |  Management |  Marketing Education
Short Description:
Corporate social responsibility (CSR) is the concept of organizations taking responsibility for their impact on society and the environment. Businesses which embrace CSR promote the public interest through what they do (for example, encouraging community growth and development) and what they refrain from doing (for example, eliminating or avoiding practices that harm stakeholders, regardless of whether such practices are legal). CSR is the inclusion of the public interest into corporate decision-making.
Price:
$79.20 - $94.05

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Online Course

Categories:
Free Member Resources
Short Description:
Spurring creativity in teams can be very challenging, but could also be the difference between a successful team and an unsuccessful one. This course looks at spurring creativity and innovation in teams and organizations. Drawing on the latest academic thinking, it outlines the key factors for creative teams. Further, the course focuses on tools and techniques designed to yield more productive thinking in collective settings. Participants learn about a number of targeted tools, including brainstorming, Discussion 66, Provocation, and others, to generate fresh thinking in smaller group settings and in their organizations.
Price:
$0.00 - $79.00

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On Demand

Total Credits: .1 CSE Module

Format:
Audio and Video
Price:
$0.00 - Base Price

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Certification Course

Total Credits: 300 including 6 CSE Module

Bundle:
Certified Sales Executive® Program Modules
Categories:
Sales |  Sales Management |  Professional Certification
Short Description:
This is module 1 of 3 of the Certified Sales Executive Exam Preparatory Program. Completing all three modules successfully will result in being awarded the Certified Sales Executive® - CSE® designation by SMEI. This module covers: the sales function and the role it plays in a firm's overall strategy and reviews industry priorities (e.g., lead generation and cross-selling); fundamental approaches to leadership development;
Price:
$300.00 - Base Price

Not Found
Certification Course

Total Credits: 300

Bundle:
Certified Sales Executive® Program Modules
Categories:
Sales |  Sales Management |  Professional Certification
Short Description:
This is module 2 of 3 of the Certified Sales Executive Exam Preparatory Program. Completing all three modules successfully will result in being awarded the Certified Sales Executive® - CSE® designation by SMEI. This module covers: recruiting and selecting the right salespeople; training and developing the salesforce; supervivsing, managing, and leading salespeople individually and in teams; setting goals and managing the performance of the salesforce; and motivating and rewarding salespeople.
Price:
$300.00 - Base Price

Not Found
Certification Course

Total Credits: 300

Bundle:
Certified Sales Executive® Program Modules
Categories:
Sales |  Sales Management |  Professional Certification
Short Description:
This is module 3 of 3 of the Certified Sales Executive Exam Preparatory Program. Completing all three modules successfully will result in being awarded the Certified Sales Executive® - CSE® designation by SMEI. This module covers Ethics, the law and sales leadership; Managing Sales Technology and Sales Enablement Successfully; Turning Customer Information into a Winning Sales Strategy; Designing and Organizing the Salesforce; Assessing the Salesforce’s Performance and Coaching for Performance Improvements; and Effectively Leveraging Culture as a Sales Leader.
Price:
$300.00 - Base Price

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Online Course

Total Credits: 5 Online Course

Categories:
Data Analysis |  Management
Short Description:
When using data analysis to improve organizational performance, it's vital to employ the tools that bring the data to life and keep people engaged in the process. Organizations in both the public and private sectors often use tools and frameworks to deliver the data, and the information the data might suggest, to its staff. This intermediate-level course will explain some of these measures and tools, describe some specific measurements, and explain the relationship between assessment and strategy. Summarizing the data with the correct tool can be the gating factor to reaching staff and effecting changes that spur performance improvement.
Price:
$135.20 - $160.55

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Online Course

Total Credits: 5 Online Course

Categories:
Data Analysis |  Financial Management |  Management
Short Description:
How are data-driven decisions put into practice in the real world? How do these decisions differ when applied to different sectors, such as health care, education and government? This intermediate-level course will provide answers to these questions as well as recommendations for decision-making based on data analytics for each sector. The course will begin with an introduction of Big Data, then continue into a deeper dive on its implications within each sector. Industry case studies make the concepts applicable in the real-world.
Price:
$135.20 - $160.55

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