Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Sales | Sales Education | Sales Management
- Faculty:
- Brenden Kumarasamy
- Format:
- Audio and Video
- Short Description:
- Easy to implement communication strategies to perfect your public speaking and presentation skills.
Total Credits: 1 SMEI Video 1 PDH Credit
- Categories:
- Communication | Free Member Resources
- Faculty:
- Terry Earthwind Nichols
- Format:
- Audio and Video
- Short Description:
- Reading body movement isn’t all what it is promoted to be. Reading the nuances of muscle movement is more accurate these skills can also be developed into reading emails, how they are written to analyze how a person is speaking on the phone. What would you say if you could close a sale by watching which way they tilt their head? Learn this and more as we join Terry Earthwind Nichols’ and see how he uses stories and observations to show you how you can be a “Master of Observation.”
Total Credits: 3 Online Course
- Categories:
- Marketing Education
- Short Description:
- In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.
Total Credits: 1 Online Course
- Categories:
- Marketing Education | Sales Education | Sales Management
- Short Description:
- Moving deadlines, establishing budget targets, closing a new sales opportunity, appeasing an angry co-worker or dissatisfied customer – every work day has the potential to present a critical negotiation point. Do you know how to prepare and lead a successful negotiation? The PEACE model offers a straightforward approach that builds confidence and leads to more mutually satisfying, win/win outcomes.
Total Credits: 3 Online Course
- Categories:
- Negotiation
- Short Description:
- This course is designed to help managers and other decision-makers learn to settle workplace and interpersonal disputes by the application of proven negotiating principles and strategies. Learners in this course will explore the fundamentals of Dispute Settlement Negotiation with the help of games, videos, interactive exercises, case studies, and other engaging content.
Total Credits: 3 Online Course
- Categories:
- Negotiation | Sales Education | Sales Management
- Short Description:
- This course is designed to help executives and other potential deal-makers learn the essential strategies and skills to conducting successful business negotiations. Learners in this course will explore the fundamentals of deal making with the help of games, videos, interactive exercises, case studies, and other engaging content. The course begins by comparing and contrasting the two major types of negotiation—Dispute Settlement Negotiation (DSN) and Deal Making Negotiation (DMN)—and exploring the difference between negotiation and bargaining. Key topics covered in the course include the stages of the negotiation process; the importance of preparation and realistic goal-setting; the five basic approaches to negotiation; when to make (and when to avoid) commitments; the relative importance of relationships and outcomes; the decision to walk away from a negotiation; and the unique challenges posed by multiparty, international, and cross-cultural negotiations.
Total Credits: 3 Online Course
- Bundle:
- Conflict Management (ACE CREDIT®)
- Categories:
- Conflict Management
- Short Description:
- This course is designed to help managers and other decision makers learn to settle workplace and interpersonal disputes by the application of proven negotiating principles and strategies. Learners in this course will explore the fundamentals of Dispute Settlement Negotiation with the help of games, videos, interactive exercises, case studies, and other engaging content.
Total Credits: 4 Online Course
- Categories:
- Digital Marketing | Marketing Education
- Short Description:
- Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
Total Credits: 1 SMEI Webinar PDH Credit
- Categories:
- Live Events & Webinars | Live Webinar | Free Member Resources
- Faculty:
- Heather Polivka, MBA
- Format:
- Audio and Video
- Short Description:
- Why do some companies thrive in good times and survive during the most turbulent times, while others experience greater peaks and valleys or struggle day-to-day? How do some organizations cultivate a brand that people eat, sleep and breath, creating a competitive advantage in the marketplace, while others are….just a logo and color palette?
- Categories:
- Free Member Resources
- Short Description:
- This course examines how one can become a more creative person. By stimulating creativity through various techniques (mind-mapping, DO-IT, SCAMPER, right and left brain thinking) participants learn to tap into their personal creativity and apply it to organizational challenges.
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